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It happens in dramatic, never-the-same-again ways. And in essential, life-is-a-little-better ways. We exist to change lives, to maximise returns to National Lottery Projects. But we couldn't do it without you – with every game you play, you make the UK better – play makes it possible.
We're the nation's chance to dream. Our games are fun and exciting, and should always remain so. That's why player welfare, high standards and honesty are in our DNA.
What does this mean to you? It means we always encourage Responsible Play. It means we always protect our players. It means lots of people playing a little, rather than a few playing a lot. We're all about changing lives for the better.